University of California, Riverside Extension
University of California, Riverside Extension
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Sophia Engleder
Learner
(1)
6
Bio

Third-year marketing major at MacEwan University

Resume
S_Engleder_Resume_2025.pdf
Portals

Skills

Market analysis 2 Marketing 2 Target audience 2 Target market 2 Blogs 1 Consulting 1 Content creation 1 Event management 1 Industry trend analysis 1 Marketing channel 1 Strategic planning 1 Value propositions 1

Socials

Achievements

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Community Builder
Issued by Riipen
The Community Builder achievement is awarded to learners who provided feedback to project partners at the conclusion of their project, helping to create a better experiential learning ecosystem for all participants.
Completed on April 13, 2025
WIL Component
Issued by MacEwan University
Successfully completed a course-based WIL project as part of an academic course learning and applied the required practical skills to complete the WIL project.
Completed on April 13, 2025
Work-Integrated Learner
Issued by Riipen
The Work-Integrated Learner achievement is awarded to learners who applied their skills to a real-world problem by completing a project for an external partner. These learners provided real benefit to businesses while developing experience.
Completed on April 1, 2025

Latest feedback

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Esther Adeoye
Founder and CEO
April 13, 2025
Individual endorsement
Target market Target audience Market analysis Marketing Industry trend analysis Value propositions

Sophia helped to analyze global market trends in CRM tool usage. Her research was thorough and insightful, providing a clear understanding of industry developments and emerging trends. Sophia’s research was able to present the current industry landscape and actionable proposals to help direct our product to compete. This included what regions to begin building a product community, and other tips to maximize the growing trend of CRM usage in SMEs across geographical locations.

Team feedback
The students - Gino, Mac, Sophia and Sydney were fantastic to work with. They were true to their word on delivery, maintaining regular weekly sessions to share progress and ask thoughtful questions. They demonstrated excellent research skills with minimal guidance, showing great initiative. I also liked that they had a team lead - Gino, who organized everything so well, and gave clarity on distribution of work, expected outputs and coordinated the documentation. Their final presentation was well-prepared, providing concrete next steps and clear direction for my product. Overall, they were not only professional but also had great personalities, making the collaboration an enjoyable experience.
Target market Target audience Strategic planning Event management Market analysis Marketing Marketing channel Consulting Content creation Blogs
MacEwan University
New product launch strategy - Marketing
MacEwan University
Scale Up Consulting
BizBuddy Market Launch Strategy
Scale Up Consulting

Recent projects

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Scale Up Consulting
Scale Up Consulting
Calgary, Alberta, Canada

BizBuddy Market Launch Strategy

The project involves developing a comprehensive market launch strategy for BizBuddy, a new app by ScaleUp Consulting designed to assist small businesses in managing their operations more efficiently. The goal is to create and execute a strategic plan that outlines how to effectively introduce BizBuddy to its target market, ensuring maximum visibility and user engagement. This project will allow learners to apply their marketing and strategic planning skills to a real-world scenario, focusing on market analysis, target audience identification, and promotional tactics. The project is designed to be completed by a team of marketing students who will work collaboratively to develop a cohesive and actionable launch plan. Key tasks include conducting market research, identifying key marketing channels, and creating a promotional calendar.

Matches 1
Category Market research + 4
Closed