The project involves developing a comprehensive market launch strategy for BizBuddy, a new app by ScaleUp Consulting designed to assist small businesses in managing their operations more efficiently. The goal is to create and execute a strategic plan that outlines how to effectively introduce BizBuddy to its target market, ensuring maximum visibility and user engagement. This project will allow learners to apply their marketing and strategic planning skills to a real-world scenario, focusing on market analysis, target audience identification, and promotional tactics. The project is designed to be completed by a team of marketing students who will work collaboratively to develop a cohesive and actionable launch plan. Key tasks include conducting market research, identifying key marketing channels, and creating a promotional calendar.

The deliverables for this project include a detailed market launch strategy document that outlines the steps for introducing BizBuddy to the market. This document should include a market analysis report, a target audience profile, a list of recommended marketing channels, and a promotional calendar. Another core deliverable is content creation (videos, blogs, vlogs, event organization, and marketing, including all social media engagements.

The deliverables will demonstrate the learners' ability to apply marketing principles to a practical project, providing ScaleUp Consulting with a clear roadmap for launching BizBuddy.