● Spearheaded RankRise Digital’s market repositioning by identifying saturation in web development services and leading a pivot toward AI-powered automation tools for SMBs

● Directed a 7-member team in developing and executing a primary market research plan to better understand SMB pain points, focusing on customer communication, automation needs, and digital friction points

● Led strategic outreach campaigns targeting Ontario-based home service businesses, generating a qualified lead list of 150+ prospects and driving early traction for the team’s AI review response prototype

● Influenced executive decision-making in shaping go-to-market efforts by developing 4 strategic frameworks adopted in senior leadership reports, using SWOT and competitive analysis to synthesize market insights

● Enhanced product’s competitive positioning by analyzing 40+ competitors, identifying white space and differentiation levers

● Enabled regulatory-aligned strategy development by identifying 10+ industry trends in inventory management, assisting in product positioning pivot by conducting in-depth sector research

● Generated 20+ CRM-qualified B2B leads in the sustainable hospitality sector, contributing to pipeline growth by executing a targeted outreach campaign via email & telemarketing

● Increased prospect engagement rate and accelerated client pipeline growth by distributing customized product sample kits, coordinating delivery to high-priority leads across the United States

● Increased brand visibility and drove 5+ new partnership conversations by identifying high-quality prospects and optimizing outreach strategy for key market segments