Ammolite Awareness Campaign
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Project scope
Categories
Advertising Digital marketing Graphic design Marketing strategy Market researchSkills
promotional campaigns market potential market trend research geology appealsDinosty Fossils aims to increase global awareness of ammolite, a rare and captivating gemstone. Ammolite, known for its vibrant iridescence, is primarily found in the Rocky Mountains of North America. Despite its unique beauty, it remains relatively unknown to the general public. The project involves creating an educational and promotional campaign to highlight the gemstone's history, geological significance, and aesthetic appeal. The team will research ammolite's properties, its cultural significance, and current market trends. They will then develop a comprehensive strategy to effectively communicate this information to a global audience through digital platforms and social media.
1. Research and Analysis:
Study the optical properties of ammolite and its potential applications in secure chip technology.
Review existing tamper-proof authentication systems and secure circuit designs.
Research PCB and CAD modeling best practices for integration with advanced materials.
2. Concept Development:
Brainstorm ideas for leveraging ammolite’s unique properties in chip design.
Outline potential use cases and target industries for the chip.
Draft a high-level architecture for the security chip.
3. Design Work:
Schematic Design: Create detailed electrical schematics for the chip, focusing on integrating ammolite layers with secure circuits.
PCB Layout: Design PCB layouts that incorporate the ammolite layer and account for practical constraints like size and power consumption.
3D CAD Modeling: Develop detailed 3D models of the chip to visualize the integration of ammolite and secure circuitry.
4. Simulation and Testing:
Simulate the electrical performance of the circuit to verify functionality.
Analyze the design for durability, scalability, and security against tampering.
Adjust designs based on simulation results to optimize performance.
5. Documentation and Reporting:
Document design processes, challenges encountered, and solutions implemented.
Create technical diagrams and schematics for the final design.
Compile a report with testing results and recommendations for further development.
6. Collaboration and Presentation:
Work collaboratively in teams, dividing tasks based on individual strengths and expertise.
Conduct regular team meetings to discuss progress and resolve challenges.
Present the final design, findings, and future recommendations to faculty and peers.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Lucentara
Science | Technology | Innovation
Lucentara is a Canadian science and innovation company dedicated to advancing the study and application of ammolite and other natural materials. Founded by Caitlin Furby and Mark Turner, Lucentara operates at the intersection of geology, materials science, and design — exploring how nature’s rarest formations can inspire modern advancements in technology and sustainability.
Through ongoing research partnerships and applied experimentation, Lucentara develops cutting-edge methods for fossil preservation, laser restoration, and structural color analysis. Every discovery contributes to the deeper understanding of ammolite’s optical and geological properties, positioning Lucentara as a pioneer in natural photonics and gemstone science.
Lucentara represents the future of Canadian innovation — where art, science, and nature converge.
Dinosty Fossils
Mining | Restoration | Heritage
Dinosty Fossils is the foundation of Alberta’s ammolite industry — a mining and restoration company co-founded by Mark Turner and Caitlin Furby, specializing in the ethical extraction and preparation of ammonite fossils and gem-grade ammolite from the Bearpaw Formation.
Operating across more than 1,200 hectares of mineable land in Southern Alberta, Dinosty Fossils combines traditional field expertise with modern restoration technology to bring prehistoric treasures back to life. Every specimen is meticulously excavated, stabilized, and restored by hand, honoring both its geological origin and its natural artistry.
Through Dinosty Fossils, Furby and Turner have built one of Canada’s most respected fossil operations — supplying collectors, museums, and jewelers worldwide while preserving the integrity and story of each discovery.
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