The Kamloops Therapeutic Riding Association (KTRA) has recently relocated to a new facility and aims to create an engaging, professional video to highlight this transition. The video will serve as a promotional tool to showcase the unique therapeutic services offered by KTRA, emphasizing the improved facilities and the transformative impact of their programs on the community. The project will involve planning, scripting, filming, and editing a video that effectively communicates KTRA's mission and achievements. The goal is to produce a compelling narrative that resonates with viewers, encouraging community support and participation. This project provides an opportunity for learners to apply their skills in video production, storytelling, and marketing, while gaining real-world experience in creating content for a non-profit organization.

The primary deliverable for this project is a high-quality, 3-5 minute video that effectively showcases KTRA's new location and services. The video should include interviews with staff and participants, footage of the facilities, and testimonials highlighting the impact of KTRA's programs. Additional deliverables include a project plan, a storyboard, and a final presentation to KTRA stakeholders, summarizing the project's process and outcomes.